Title | THE ULTIMATE START UP SPACE |
Brand | PERNOD RICARD |
Product / Service | MARTELL VSOP |
Category | C01. Viral & Email Marketing |
Entrant | TBWA\TEQUILA SINGAPORE, SINGAPORE |
Entrant Company: | TBWA\TEQUILA SINGAPORE, SINGAPORE |
Advertising/Web Design Agency: | TBWA\TEQUILA SINGAPORE, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Hagan de Villiers, Gary Steele, Rupert Hancock | TBWA\Tequila Singapore | Creative Director |
Simon Chew, Gary Steele, Jae Soh, Danny Teo | TBWA\Tequila Singapore | Art Director |
Justine Lee, Hagan de Villiers, Kestrel Lee | TBWA\Tequila Singapore | Copywriter |
Simon Chew, Danny Teo | TBWA\Tequila Singapore | Designer |
Tony Chew | TBWA\Tequila Singapore | Programmer |
Melvin James | TBWA\Tequila Singapore | Photographer |
Simon Chew, Aggie Jin | TBWA\Tequila Singapore | Illustrator |
Simon Chew, Aggie Jin | TBWA\Tequila Singapore | Typographer |
Sally Sim, Allan Pattiselanno | TBWA\Tequila Singapore | Production Manager |
Haydn Evans, Sariyanti Sannie, Sam Cooper | TBWA\Tequila Singapore | Agency Producer |
Jaclyn Lee, Bibiana Lee | TBWA\Tequila Singapore | Account Supervisor |
Melanie Keppler, Christine Chionh | TBWA\Tequila Singapore | Account Manager |
Jessica Ong, Gabriel Song | TBWA\Tequila Singapore | Jnr Project Manager/Analysts |
Kestrel Lee | TBWA\Tequila Singapore | Social Media/Search Strategist |
Our goal was to shift the brand perception of Martell VSOP by encouraging a different level of engagement. Instead of using traditional paid media channels the campaign focused on igniting social media networks to create conversation. This brand-driven narrative struck a chord with our audience and quickly found its way into the heart of these blogs, forums and portals. Once the conversation got started, the social networks came alive and word spread like wild fire. Our campaign results reflect a very high level of brand engagement from a new audience who now has a different perspective of the brand.