| Title | ROMANTICONS |
| Brand | GLAXOSMITHKLINE |
| Product / Service | RIBENA |
| Category | B02. Consumer Products & Services |
| Entrant | TBWA\TEQUILA SINGAPORE, SINGAPORE |
| Entrant Company: | TBWA\TEQUILA SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | TBWA\TEQUILA SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Rupert Hancock, Gary Steele, Hagan de Villers | TBWA\Tequila | Creative Director |
| Jonathan Ng, Danny Teo, Cheng Shu Yau, Michael Leong, Chang Tuck Wah | TBWA\Tequila | Art Director |
| Kestrel Lee, Zul Annuar | TBWA\Tequila | Copywriter |
| Kaye Cheng, Miretti Litunzira, Dominic Chin | TBWA\Tequila | Designer |
| Ben Williams, Tony Chew, Andy Johari Tan, Tan Sue Lin, Letchumi Ramadas, Guna Kr | TBWA\Tequila | Programmer |
| Jonathan Ng, Safian Anuar, Sam Siong Wee | TBWA\Tequila | Illustrator |
| Stephanie Lee | TBWA\Tequila | Production Manager |
| Farah Iqbal | TBWA\Tequila | Agency Producer |
| Cheng Wee Ling, Loke Chew Ling | TBWA\Tequila | Account Service |
Our challenge was to broaden Ribena’s consumer base to include the elusive teen market. We created a 6 week campaign called the Greatest Love Story Never Told. Unique codes found on Ribena packs unlocked sets of Romanticons so our audience could post their own love stories to win prizes. To get our audience involved in the campaign we created a rich media banner that invited them to interact with our emoticons and download a free set. Our aim was to get our audience using and distributing our branded Romanticons through peer to peer communication.