| Title | LEGACY OF PASSIONS |
| Brand | KYOWA HAKKO KIRIN |
| Product / Service | JONETSU NO KEIFU TV SHOW |
| Category | A03. Consumer Services |
| Entrant | BILCOM Tokyo, JAPAN |
| Entrant Company: | BILCOM Tokyo, JAPAN |
| Advertising/Web Design Agency: | BILCOM Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | RANA EXTRACTIVE Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Takeshi Kamioka | Bilcom | Executive Creative Director |
| Shinji Oota | RaNa extractive | CreativeDirector/Art Director |
| Hayato Chaki | Bilcom | TV/Movie Director |
| Takeharu Ishikawa | RaNa extractive | Designer |
| Hiroyuki Sugiyama | RaNa extractive | Technical Director |
| Tadashi Nikaido | Orange | Technical Director |
| Yusuke Morimoto | RaNa extractive | Programer |
| Mari Sasakura | RaNa extractive | Producer/Director |
| Kurara Hayakawa | Bilcom | Account Director |
| Masahiro Imanaka | Orange | Flash Engineer |
| Teturo Ogawa | Orange | Flash Engineer |
| No.9 | Sound Design |
“JONETSU NO KEIFU” is the web site of the TV show, introducing the celebrities and their respecter’s mind. The one’s affected phrase is invited on Twitter. On this site, the phrases are judged by user. The popular phrases called “most powefull DNA” are selected, gathered and compiled a database. When you want to produce motivation, only you have to do is tweet “I need a passion word.” on Twitter or this site, then you get the phrases someone submitted from this site to cheer up.