Title | YELLOW CHOCOLATE |
Brand | YELLOW PAGES |
Product / Service | YELLOW |
Category | A03. Consumer Services |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising/Web Design Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
Credits |
In February 2010 we launched the fastest selling chocolate bar in New Zealand. But we weren’t selling chocolate. Five months earlier we had given a very average New Zealander, Josh, a task. To create a chocolate bar that tasted of yellow. He could only use businesses from the Yellow pages to help. He needed to sort the flavour, packaging, manufacturing, distribution, marketing, and then launch it. He succeeded. It outsold favourite brands like Snickers two to one. People queued to pay $2 for our piece of Yellow pages DM. And it became the most talked about campaign in New Zealand.