| Title | MONKEY KING |
| Brand | PROCTER & GAMBLE |
| Product / Service | PRINGLES |
| Category | C01. Viral & Email Marketing |
| Entrant | GREY HONG KONG, HONG KONG |
| Entrant Company: | GREY HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | GREY HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Keith Ho | Grey Hong Kong | Executive Creative Director |
| Helen Sze | Grey Hong Kong | Creative Director |
| Andrea Khou | Grey Hong Kong | Creative Director |
| Vicky Lai | Grey Hong Kong | Copywriter |
| Raymond Wong | Grey Hong Kong | Art Director |
| Kato Tsang | Grey Hong Kong | Art Director |
| Oldfield Lam | Grey Hong Kong | TV Producer |
| Wong Ying Ying | Grey Hong Kong | Assistant TV Producer |
| Susanna Lee | Grey Hong Kong | Regional Business Director |
| Melody Siu | Grey Hong Kong | Associate Account Director |
We are to promote Pringles as an instantly gratifying crunchy snack.By creating a streaming video using well-known classic Asian fiction, we deliver gratifying “get to the crunch” idea to meet the world of flash and fast. The twist was that whenever we got to the boring parts that everybody knew, we introduced Pringles to cut out the boring stuff and get right to the crunch. We gained 7.9 million views in just 4 weeks, and the campaign generated an initial shipment of 25% – ahead of the target in a single month.