| Title | SUICIDE ON AIR |
| Brand | GREENPEACE |
| Product / Service | CAR FREE DAY 2009 |
| Category | C01. Viral & Email Marketing |
| Entrant | GREY HONG KONG, HONG KONG |
| Entrant Company: | GREY HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | GREY HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Keith Ho | Grey Hong Kong | Executive Creative Director |
| Brian Ma | Grey Hong Kong | Group Creative Director |
| Alfred Wong | Grey Hong Kong | Creative Director |
| Gyvre Lee | Grey Hong Kong | Copywriter |
| Leo Yeung | Grey Hong Kong | Art Director |
| John Lo | Grey Hong Kong | TV Producer |
| Oldfield Lam | Grey Hong Kong | TV Producer |
| Wong Ying Ying | Grey Hong Kong | Assistant TV Producer |
| Carol Chung | Grey Hong Kong | Account Director |
| Billy Suen | Grey Hong Kong | Associate Account Director |
Greenpeace wanted to persuade Hong Kong’s 380,000 drivers to stop polluting. We circulated the film on YouTube under a title: A four-member family commit suicide. At first the film ran with no advertising and no logos. After a week, we added a super: “Cars pump 3,000 tons of carbon dioxide into our air every day. Keep driving, who will suffer? Support Car Free Day on 22 Sept”. Within 24 hours, over 20,000 people watched and it led to police’s involvement. It makes senior government officials and Hong Kong Chief Executive, Donald Tsang, voiced their support and combating the climate crisis.