Title | HOW TO WIN OVER 12 WOMEN |
Brand | ISABELLE |
Product / Service | ISABELLE WEDDING CAKE |
Category | C01. Viral & Email Marketing |
Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Advertising/Web Design Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Credits |
Name | Company | Position |
---|---|---|
Richard Yu | Bates Taiwan CO.,Ltd. | Executive Creative Director |
Lion Tsai | Bates Taiwan CO.,Ltd. | Creative Director |
Richard Yu | Bates Taiwan CO.,Ltd. | Art Director |
Lion Tsai | Bates Taiwan CO.,Ltd. | Copywriter |
Renee Chen | Bates Taiwan CO.,Ltd. | Copywriter |
Alex Liu | Bates Taiwan CO.,Ltd. | Art Director |
Peggy Chen | Bates Taiwan CO.,Ltd. | Art Director |
In 2009, the financial crisis, the marriageable people feared for marriage, this phenomena caused the marriage rate to decline in Taiwan, and also impacting the sales volume of wedding cakes. For that reason, the advertising strategy of ISABELLE focused on creating a TV commercial to generate a popular topic for the marriageable people even to encourage them to say out “Marry me!” bravely. Afterwards, the marriage rate could be rose, the sales volume of wedding cakes could be increased as well.