| Title | SAKURA-SAKU NEW BEETLE |
| Brand | VOLKSWAGEN GROUP JAPAN |
| Product / Service | NEW BEETLE |
| Category | C01. Viral & Email Marketing |
| Entrant | DDB JAPAN Tokyo, JAPAN |
| Entrant Company: | DDB JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | DDB JAPAN Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | GT TOKYO, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Tohru Tanaka | DDB Japan | Executive Creative Director |
| Yasushi Ogata | DDB Japan | Creative Director |
| Yasuhisa Kudo | GT | Producer |
| Satoshi Hanai | GT | Copywriter |
| Satoshi Kato | DDB Japan | Art Director |
The New Beetle is ending its 10 year run in spring of 2010. As it is not only unique in design but also a special car with sentiments held by fans, we needed an unconventional and involving campaign. The whole idea is developed around a very special symbolic flower, Sakura, and social activity to celebrate its blossom. Sakura New Beetle, the hero car, drove through Japan northward leading the Cherry-blossom front. It was a two-month journey, over 2,000 people met the car in real life and so many more through various media and online.