| Title | 2010 FIFA WORLD CUP CAMPAIGN |
| Brand | ANHEUSER-BUSCH INBEV CHINA |
| Product / Service | HARBIN BEER |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
| Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Rex Wong | Anheuser-Busch InBev China | VP Marketing & New Products |
| Vivian Yeh | Anheuser-Busch InBev China | New Media manager |
| Matt Che | Anheuser-Busch InBev China | Brand Director |
| Lawrence Ji | Anheuser-Busch InBev China | Sponsorship manager |
| Daniel Tao, Allen Wang, Yuyu Gao, Mark Chen | wwwins Isobar China | Account Services Team |
| Michelle Yu, Ding Yuan | wwwins Isobar China | Project Force Team |
| Amanda Lai, Vigo Deng | wwwins Isobar China | Planning Team |
| Peter Shen, Tim Doherty, Ciacia Hu, Herry Ye, Ginger Zhao, Jimmy Zhang | wwwins Isobar China | Creative Team |
| Cherry Tang, Phoenix Tong, Kenny Liu, Lolita Zhao | wwwins Isobar China | Media Team |
Harbin Beer, the first local beer brand in China, leveraged national pride to celebrate Harbin’s official sponsorship of 2010 FIFA World Cup. Though China did not participate in WC, Harbin involved China’s football fans through interactive tools and mobile to get them “in the game.” From downloading Gullit’s instruction videos, uploading videos for online voting, to mobile augmented-reality lucky-draws, all stages of the campaign were supported through mobile- the most intimate and interactive tool of today’s youth. These interactive technologies forwarded Harbin’s innovative brand image and the participation was enormous: 25,000 video uploads, 6 million+ visitors and 64 million+ votes.