| Title | SIM CITY |
| Brand | C.U.R.E. |
| Product / Service | RED MOBILE |
| Category | C01. Viral & Email Marketing |
| Entrant | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
| Entrant Company: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
| Advertising/Web Design Agency: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Credits | |
| Name | Company | Position |
|---|---|---|
| Merlee Jayme | DDB DM9JaymeSyfu | Chief Creative Officer |
| Eugene Demata | DDB DM9JaymeSyfu | Executive Creative Director |
| Louie Sotto | DDB DM9JaymeSyfu | Creative Director/Copywriter |
| Herbert Hernandez | DDB DM9JaymeSyfu | Associate Creative Director/Art Director |
| Apol Sta. Maria | DDB DM9JaymeSyfu | Associate Creative Director/Art Director |
| Alex Syfu | DDB DM9JaymeSyfu | Account Supervisor |
| Ronald Barreiro | DDB DM9JaymeSyfu | Account Supervisor |
| Caloy Sambrano | DDB DM9JaymeSyfu | Account Director |
| Butch Tayao | Producer | |
| Tanya Blay | Producer | |
| R.A Rivera | Furball Productions | Director |
| Mads Adrias | Furball Productions | Producer |
With the emergence of the new red Mobile unlimited service, we proposed that sim cards of the competitive unlimited network, Sun Cellular, which uses the yellow color, and which is notorious for its unreliable service, were now useless. So we created the character, SIMon, portrayed a popular local web celebrity, Ramon Bautista. Simon collects 'useless old unlimited yellow unli sims' and turns them into art, i.e SIMtoron (belt), SIMdelier (chandelier), SIMentado(concrete wall), SIM city. Strict advertising laws in the country prohibited us from mentioning the competitive brand or overtly marketing a sim card swap.