| Title | RAILWAY OTAKU CHAMPIONSHIP |
| Brand | KDDI CORPRATION |
| Product / Service | EZWEB |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Koichiro Shima | HAKUHODO Kettke | Creative Director |
| Hideaki Sakuma | HAKUHODO | Copywriter |
| Hikaru Arashida | HAKUHODO | Copywriter |
| Koichi Kosugi | HAKUHODO | Art Director |
| Daisuke Goto | HAKUHODO | Account Supervisor |
| Ogino takashi | HAKUHODO | Account Supervisor |
| Ginta Yamaguchi | HAKUHODO | Account Supervisor |
| Shinji Nagatomo | ||
| IRORI Inc. | IRORI |
Japanese “otaku” or nerds spare no effort or expense in pursuit of their passion. Their strongest desire is to be No. 1 and showing off their exotic knowledge is their greatest pleasure. Put another way, otaku want nothing more than to win. Leveraging this insight, we created an online space where railroad otaku would gather and compete in a quiz to decide the Otaku King of the Railroad.