| Title | EVERYONE CONNECTS |
| Brand | TELEKOM MALAYSIA |
| Product / Service | TM CORPORATE |
| Category | C01. Viral & Email Marketing |
| Entrant | DRAFTFCB Kuala Lumpur, MALAYSIA |
| Entrant Company: | DRAFTFCB Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | DRAFTFCB Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Noor Aziz | Draftfcb | Digital Executive Creative Director |
| Jam J Ariffin | Draftfcb | Associate Creative Director |
| Alec Loh | Draftfcb | Business Innovations Director |
| Joseph de Leon | Draftfcb | Strategic Planning Director |
| Ridhuan Sidek | Draftfcb | Project Manager |
| Simon Wee | Draftfcb | Senior Project Executive |
| Lee Poh Li | Draftfcb | Digital Creative Group Head |
| Adriyanti | Draftfcb | Digital Copywriter |
| Raja Nurmaria Murni | Draftfcb | Account Director |
| Rachel Goey | Draftfcb | Account Manager |
| Brigitte Lu | Draftfcb | Social Media Manager/Copywriter |
| Tien Lu | Monster Interactive | Front-End Engineering |
| Verat | Monster Interactive | Back-End Engineering |
| Andy Gan | Monster Interactive | Account Executive |
The campaign was created to drive online hype to EveryoneConnects event via the song "Through My Window". It amassed huge following on TV, radio, blogs, Youtube and Facebook: • 22% increase in ‘Loyalists’ for the TM brand • Top 10 viral campaign worldwide for Nov 09 by Goviral.com • Over 60,000 Facebook fans • 1.5 million pageviews for the microsite • Over 1.3mil views of its videos on Youtube • 1.16mil unique viewers for the live-streaming of the Sing-Along Event • >5000 people turned up at the event. • Sales went 16% • Hit song on radio within 2 weeks!