| Title | SEE THE LOVE |
| Brand | FRANZ CHINA COLLECTION |
| Product / Service | FRANZ CHINA PORCELAIN COLLECTION |
| Category | A02. Consumer Products |
| Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jennifer Hu | Ogilvy & Mather Taiwan | Executive Creative Director |
| Jennifer Hu | Ogilvy & Mather Taiwan | Copywriter |
| Matt Chen | Ogilvy & Mather Taiwan | Copywriter |
| Leah Chen | Ogilvy & Mather Taiwan | Art Director |
| Kenny Chian | Ogilvy & Mather Taiwan | Art Director |
| Abby Ku | Ogilvy & Mather Taiwan | Agency Producer |
| Chuang, Chiu-Chi | Ogilvy & Mather Taiwan | Agency Producer |
| Chu, Yu-Min | Unison Art Association | Executive Director |
| Hong, Yu-Cheng | Unison Art Association | Illustrator |
| Chu, Chien-Chen | Unison Art Association | Art Director |
| Masami Kamiyama | Director | |
| Awing Chen | Ogilvy & Mather Taiwan | Copywriter |
How can Franz delicate china become more approachable and transform into a symbol of heartfelt emotion and everlasting love? The “See The Love” brand campaign and experimental exhibition, using brainwaves and heartbeats, participants “make invisible love visible” by creating their own unique plate, a representation of emotions, memories and love. Within 3 days online registration exceeded capacity and as the local news reported the story, requests to extend the exhibition flooded in. Among the most touching moments came when a family was reunited at the exhibition after being torn apart by their son’s depression.