| Title | BLUE HANDS |
| Brand | MOTHER WATER |
| Product / Service | MIZUREVO / FREE BOTTLING CAMPAIGN |
| Category | C01. Viral & Email Marketing |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising/Web Design Agency: | I&S BBDO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Tsuyoshi Nishimura | I&S BBDO | Senior Creative Director |
| Yusuke Ito | I&S BBDO | Copywriter |
| Hitomi Yagi | I&S BBDO | Art Director |
| Katsuhiro Ishikawa | I&S BBDO | Agency Producer |
| Satoshi Muraki/Asami Machida | AMANA | Producer |
| Hiroki Yamaguchi | AMANA | Director |
| Raita Nakaseko | AMANA | DOP/Lighting/Cameraman |
| Kanou Kawashima | AMANA | Music |
| Tsukahiro Yanahara/Kanae Egusa | AMANA | CG |
The web movie is created to raise the profile of a social campaign "Mizu-revo," which is a shortened word for 'Mizu (water) Revolution.' It is designed to reduce the number of plastic bottles disposed of every year in Japan, where we encouraged the use of a non-disposable bottle 'My bottle' by increasing the number of free tap water dispensers at restaurants and shops in Tokyo.