| Title | THE CRAVINGS |
| Brand | JOHNSON & JOHNSON |
| Product / Service | NICORETTE |
| Category | C01. Viral & Email Marketing |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising/Web Design Agency: | I&S BBDO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Glenn Bartlett | I&S BBDO | Chief Creative Officer |
| Glenn Bartlett | I&S BBDO | Copywriter |
| Campbell Hanley | I&S BBDO | Agency Producer |
| Kazunori Sato | I&S BBDO | Account Supervisor |
| Takuya Ota | Advertiser's Supervisor | |
| Matsuki Shinagawa | I&S BBDO | Planner |
| Hajime Kohama/Hironori Terai | P.I.C.S. | Producer |
| Ray Yoshimoto | Director | |
| Kenichi Sasaki | IMAGICA | Editor |
| Kenjiro Matsuo | invisible designs lab | Music |
This film has been running online and in-store (with small TV screen). We have used this unique media to leverage the benefits of online media, whereas competitors are still focused on the traditional media - 15 sec. TVC with a simple CG product demo. Creative-wise, this is not just an educational film but an "edu-tainment film" rather than simply focusing on the efficacy of the product.