Title | YUBIN-NENGA.JP |
Brand | JAPAN POST SERVICE CO. |
Product / Service | NEW YEAR'S CARD |
Category | A03. Consumer Services |
Entrant | PUZZLE Tokyo, JAPAN |
Entrant Company: | PUZZLE Tokyo, JAPAN |
Advertising/Web Design Agency: | PUZZLE Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Mineko Nakagawa | puzzle | planner/director |
Ryuta Modeki | TWOTONE | Art Director |
Jun Kawashima | puzzle | Producer |
Hideaki Hosokawa | puzzle | Producer |
Kaoru Chono | 602 | Producer |
Tomokazu Saito | puzzle | Director |
Masaru Hatano | puzzle | Designer |
Kenji Takamatsu | puzzle | Designer |
Hideki Yamamoto | puzzle | Technical Director |
The use of email has become increasingly common. This has been accompanied by an increase in the number of people who want to send New Year cards that they themselves have created. This may be an expression of people’s desire to make new connections and deepen existing connections at the end of the year, even if doing so takes some effort. New Year cards are being seen in a new light, as important communication tools that let people renew their bonds. The goal of "Yubin-Nenga.jp" was to become a site that made creating and sending New Year cards more convenient and pleasant, for both senders and recipients, strengthening the bonds between people with New Year cards.