Title | DOMINO’S CHOOSES NAVTEQ |
Brand | DOMINO'S PIZZA INDIA |
Product / Service | PIZZA |
Category | C02. Interactive Tools & Applications, including mobile advertising |
Entrant | NAVTEQ Media Solutions Singapore, SINGAPORE |
Entrant Company: | NAVTEQ Media Solutions Singapore, SINGAPORE |
Advertising/Web Design Agency: | NAVTEQ Media Solutions Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Sandy Agarwal | NAVTEQ | Director, Sales APAC (NAVTEQ Media Solutions) |
Saurabh Singh | NAVTEQ | Head, Sales, India (NAVTEQ Media Solutions) |
NAVTEQ ensured served mobile banner ads reached audience within 5 km of an outlet, enabling immediate consumer follow through on call-to-action to patronise the nearest store and generate sales. Three compelling calls-to-actions delivered measurable results: 1) 22.6% Clicked to map: By giving consumers shortest route directions, each step of the way, by car or by foot, to reach the nearest Domino’s outlet. 2) 10.8% Clicked to Call: Consumers called for dine-in reservations and home delivery options. 3) 8% Clicked to Web: Channeling consumers to Domino’s URL for information and facilitating other online marketing opportunities.