| Title | MOTO HOTLINE |
| Brand | MOTOROLA |
| Product / Service | MOTOROLA PHONE |
| Category | B02. Consumer Products & Services |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Wilson Chow | Ogilvy & Mather Advertising, Beijing | Brand Team Lead, Associate Excutive Creative Directer |
| Ray Hao | Ogilvy & Mather Advertising, Beijing | Senior Copy Writer |
| Uma Wang | Ogilvy & Mather One, Beijing | GAD |
| David Chen | Ogilvy & Mather One, Beijing | AAD |
| Grace Chen | Ogilvy & Mather Advertising, Beijing | AM |
| Rita Li | Ogilvy & Mather Neo, Beijing | AM |
We recruited someone to call the REAL MOTO service hotline (this is not an act) and complained about iPhone. He wanted to buy a Milestone, heard it won't be launched in China so bought an iPhone instead. Now Mileston is launched, he wanted to return the iPhone in exchange of a Milestone and complained to MOTO service hotline.