| Title | LOLA TECHIE |
| Brand | BAYAN TELECOMMUNICATIONS |
| Product / Service | BAYAN DSL |
| Category | A03. Consumer Services |
| Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising/Web Design Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Credits | |
| Name | Company | Position |
|---|---|---|
| David Guerrero | BBDO Guerrero/Proximity Philippines | Chairman & Chief Creative Officer |
| Simon Welsh | BBDO Guerrero/Proximity Philippines | Executive Creative Director |
| Joel Limchoc | BBDO Guerrero/Proximity Philippines | Executive Creative Director |
| Brandie Tan | BBDO Guerrero/Proximity Philippines | Art Director |
| Tin Sanchez | BBDO Guerrero/Proximity Philippines | Copwriter |
| Peepo David | BBDO Guerrero/Proximity Philippines | Art Director |
| Ombet Traspe | BBDO Guerrero/Proximity Philippines | Account Director |
| Eric Oandasan | BBDO Guerrero/Proximity Philippines | Account Manager |
| Shirley Gadia | BBDO Guerrero/Proximity Philippines | Account Manager |
| Manny Vailoces | BBDO Guerrero/Proximity Philippines | Final Artist |
| Vilma Magsino | BBDO Guerrero/Prximity Philippines | Computer Artist |
| Oliver Brillantes | BBDO Guerrero/Proximity Philippines | Computer ARtist |
| Telly Arce | BBDO Guerrero/Proximity Philippines | Producer |
| Lyle Sacris | Director | |
| Geisermaclang | PR Agency |
While the competitions’ ads showed hip and happening people, we turned a 66-year old called Grandma Techie (Lola Techie) into an internet celebrity. The idea: 'Bayan DSL makes it easy. ' Virals and TVCs showed she could video chat, play shoot-em-up games, respond to Youtube hits and a local celebrity's sex video. She had accounts in all the popular social networking sites, and a team of online responders kept these active, interacting with consumers as many as 7,000 times per week. All these led the target to www.lolatechie.com, where they could fill in a subscription form for Bayan DSL.