| Title | LIGHTS |
| Brand | SINGTEL |
| Product / Service | MIOTV |
| Category | B01. Corporate Information |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Danny Searle | BBDO Proximity | Creative Director |
| Jon McKenzie | BBDO Proximity | Digital Creative Director |
| Brad Wilson | BBDO Proximity | Art Director |
| Ravi Eshwar | BBDO Proximity | Copywriter |
| Marlin Noie | BBDO Proximity | Digital Art Director |
| Murtuza Topiwalla | BBDO Proximity | Flash Developer |
| Brad Wilson/Ravi Eshwar | BBDO Proximity | Director |
| - | Iceberg Design | Digital Post |
The popularity of Vampire TV shows was at an all-time high. To capitalise on the hysteria, and to introduce the latest teen-vamp hit TV show The Vampire Diaries, SingTel and mioTV created an interactive web banner. We know that Vampires hate light. So the banner cleverly converts the user's webcam to act as a 'light meter' and bring a Vampire to life.