| Title | LIFE BEFORE DEATH |
| Brand | LIEN FOUNDATION |
| Product / Service | PALLIATIVE CARE SERVICES |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | XM ASIA PACIFIC Singapore, SINGAPORE |
| Entrant Company: | XM ASIA PACIFIC Singapore, SINGAPORE |
| Advertising/Web Design Agency: | XM ASIA PACIFIC Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| David Brown | XM Asia Pacific Pte Ltd | Executive Creative Director |
| Calista Teo | XM Asia Pacific Pte Ltd | Copywriter |
| Remesh Panicker | XM Asia Pacific Pte Ltd | Copywriter |
| Danny Lim | XM Asia Pacific Pte Ltd | Senior Art Director |
| Cheng Shu Yau | XM Asia Pacific Pte Ltd | Senior Art Director |
| Joel Chua | XM Asia Pacific Pte Ltd | Senior Designer |
| Edalene Tay | XM Asia Pacific Pte Ltd | Interactive Architect |
| Leon Ng | XM Asia Pacific Pte Ltd | Senior Rich Media Developer |
| Chris Luo | XM Asia Pacific Pte Ltd | Web Developer |
| Candice Chong | XM Asia Pacific Pte Ltd | Project Manager |
| Chai Chok Fern | XM Asia Pacific Pte Ltd | Technology Consultant |
| Lydia Tay | XM Asia Pacific Pte Ltd | Associate Technology Consultant |
| Ong Hon Tat | Flash Developer | |
| Remesh Panicker | Voice Over Talent | |
| Gerard Lim | XM Asia Pacific Pte Ltd | Account Director |
Life Before Death approaches the controversial topic of Death with three socially engaging applications that help you celebrate Life. Create your Last Playlist, say something to those you care about with Say It and make a Bucket List. Then see where your country ranks in the first-ever Quality of Death survey, conducted by the Economist Intelligence Unit.