Title | THE GLOVE LIVES ON |
Brand | AMX AUDIOPHILES PTE LTD |
Product / Service | MICHAEL JACKSON TRIBUTE |
Category | C01. Viral & Email Marketing |
Entrant | XM ASIA PACIFIC Singapore, SINGAPORE |
Entrant Company: | XM ASIA PACIFIC Singapore, SINGAPORE |
Advertising/Web Design Agency: | XM ASIA PACIFIC Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
David Brown | XM Asia Pacific Pte Ltd | Executive Creative Director |
Selwyn Low | XM Asia Pacific Pte Ltd | Copywriter |
Scott Townend | XM Asia Pacific Pte Ltd | Art Director |
Steven Jodistiro | XM Asia Pacific Pte Ltd | Senior Art Director |
Michael Lung | XM Asia Pacific Pte Ltd | Planner |
Jolynn Wong | XM Asia Pacific Pte Ltd | Account Director |
Geraldine Guo | XM Asia Pacific Pte Ltd | Senior Account Executive |
Edalene Tay | XM Asia Pacific Pte Ltd | Interactive Architect |
Leon Ng | XM Asia Pacific Pte Ltd | Senior Rich Media Developer |
Cheng Shuyun | XM Asia Pacific Pte Ltd | Associate Technology Consultant |
Stellina Seng | XM Asia Pacific Pte Ltd | Account Executive |
The Idea 25 June is the day Michael Jackson passed away. We decided to pay tribute to an evergreen symbol of his genius – his sequined glove. We encouraged people to change their mouse cursor into MJ’s sequined glove and "wear" it on their websites or blogs. The Results Chatter about The Glove Lives On was massive on Facebook, Twitter and blogs all over the world. In just 5 days, we saw 3054 visits. 300 gloves were "worn" and total of 83,601 impressions on these blogs tremendously enhanced eyeball on this campaign. All without the help of any media banners.