HELICOPTER BOYZ
| Title | HELICOPTER BOYZ |
| Brand | NIKON CORPORATION |
| Product / Service | COOLPIX S1000PJ |
| Category | C01. Viral & Email Marketing |
| Entrant | DDB JAPAN Tokyo, JAPAN |
| Entrant Company: | DDB JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | DDB JAPAN Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | GT TOKYO, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Takashi Takeda | DDB Japan | President, CEO |
| Tohru Tanaka | GT | Executive Creative Director |
| Naoki Ito | GT | Creative Direction / Concept/ Copywriting |
| Hideyuki Tanaka | Framegraphics | Director |
| Atsuki Yukawa | Rock'n Roll Japan | Producer |
| Kaoruko | Choreography | |
| DJ TASAKA | Music | |
| Kazukiyo Sugiura | Nikon Corporation | Client Supervisor |
| Yuko Okada | Nikon Corporation | Client Supervisor |
| Takeshi Sekine | Production Management | |
| Takayuki Rokutan | GT | Agency Producer |
| Nobunari Fujimoto | Camera | |
| Shigetaka Yonezawa | Light | |
| Tateo Yanagimachi | Shooting properties | |
| Hanako Saito | Stylist | |
| Masaya Yoshida | Editor | |
| Taihei Hayama | DDB Japan | Group Account Director |
| Isao Watanabe | DDB Japan | Integrated Communication Planning Director |
| Taiichiro Aruga | DDB Japan | Account Supervisor |
Brief Explanation
Helicopter Boys was introduced to support the launch of Nikon Coolpix S1000pj, the world’s first compact digital camera with built-in projector. This viral film campaign features two young boys entertaining the audience by projecting photos from the S1000pj onto a screen. Helicopter Boyz is designed to combat the more traditional image of Nikon brand. Blogosphere and social media networks were targeted as a way to drive engagement and awareness. Helicopter Boyz is really meant to be a brand experience to be shared as “sharing” is at the core of S1000pj product proposition.