Brief Explanation

Our task was to pull people back from the computer screen to watch Dim Sum TV's latest Macau travel series. Macau, famous as the Vegas of the East. To capture its iconic love of gambling, we created a virtual casino like no other, where people could place REAL-LIFE bets on everything. Ever imagined betting on the Slovenia traffic via a live IP cam? Or the sex of Mary's foetus in China? We had dozens of instant and long-term betting games to keep site visitors constantly entertained. Place your bets now, and we'd notify you by email the results and the tokens you earned together with a promotional message of our TV program. At the height of betting fever, we shut down the casino and informed our audience the launch of our TV series on that day. We successfully got people interested in Macau, and pulled them back to see our program as well.