Title | TEST DRIVE |
Brand | GMCHEVROLET SALES (THAILAND) LIMITED |
Product / Service | CHEVROLET CAR |
Category | C03. Other Digital Channels |
Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Advertising/Web Design Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Credits |
Name | Company | Position |
---|---|---|
Martin Lee | McCann Worldgroup (Thailand) Ltd. | Chief Creative Officer |
Saharath Sawadatikom | McCann Worldgroup (Thailand) Ltd. | Executive Creative Director |
Keatnapin Sobhinnon | McCann Worldgroup (Thailand) Ltd. | Senior Art Director |
Prayer Trairatvorakul | McCann Worldgroup (Thailand) Ltd. | Copy Writer |
Chotika Ophaswongse | McCann Worldgroup (Thailand) Ltd. | Art Director |
Thitirat Tantirittisak | McCann Worldgroup (Thailand) Ltd. | Account Director |
Sukontha Jantawong | McCann Worldgroup (Thailand) Ltd. | Project Manager |
Parinya Jankrajang | McCann Worldgroup (Thailand) Ltd. | Account Executive |
Wichian Yungmeesuk | McCann Worldgroup (Thailand) Ltd. | Technology Consultant |
Kongsak Pongsuradate | McCann Worldgroup (Thailand) Ltd. | Flash Programmer |
At the top of every car seller's wish list would be a potential buyer contact list. Introduces a new way to collect database using an interactive billboard. Use your phone to maneuver the cars and play the game on the billboard. The campaign drew 3 times more attendees to the event. The game was played 69,030 times, 42,400 phone numbers were collected. 33% of total players turned into leads. The clients were happy! Most importantly, everybody had fun!