TEST DRIVE

TitleTEST DRIVE
BrandGMCHEVROLET SALES (THAILAND) LIMITED
Product / ServiceCHEVROLET CAR
CategoryC03. Other Digital Channels
EntrantMcCANN WORLDGROUP THAILAND Bangkok, THAILAND
Entrant Company:McCANN WORLDGROUP THAILAND Bangkok, THAILAND
Advertising/Web Design Agency:McCANN WORLDGROUP THAILAND Bangkok, THAILAND

Credits

Credits

Name Company Position
Martin Lee McCann Worldgroup (Thailand) Ltd. Chief Creative Officer
Saharath Sawadatikom McCann Worldgroup (Thailand) Ltd. Executive Creative Director
Keatnapin Sobhinnon McCann Worldgroup (Thailand) Ltd. Senior Art Director
Prayer Trairatvorakul McCann Worldgroup (Thailand) Ltd. Copy Writer
Chotika Ophaswongse McCann Worldgroup (Thailand) Ltd. Art Director
Thitirat Tantirittisak McCann Worldgroup (Thailand) Ltd. Account Director
Sukontha Jantawong McCann Worldgroup (Thailand) Ltd. Project Manager
Parinya Jankrajang McCann Worldgroup (Thailand) Ltd. Account Executive
Wichian Yungmeesuk McCann Worldgroup (Thailand) Ltd. Technology Consultant
Kongsak Pongsuradate McCann Worldgroup (Thailand) Ltd. Flash Programmer

Brief Explanation

At the top of every car seller's wish list would be a potential buyer contact list. Introduces a new way to collect database using an interactive billboard. Use your phone to maneuver the cars and play the game on the billboard. The campaign drew 3 times more attendees to the event. The game was played 69,030 times, 42,400 phone numbers were collected. 33% of total players turned into leads. The clients were happy! Most importantly, everybody had fun!