CRAFTSMANSHEEP

TitleCRAFTSMANSHEEP
BrandP.J. COLLEGE OF ART & DESIGN
Product / ServiceCOLLEGE ART COURSE
CategoryA03. Consumer Services
EntrantARACHNID Petaling Jaya, MALAYSIA
Entrant Company:ARACHNID Petaling Jaya, MALAYSIA
Advertising/Web Design Agency:ARACHNID Petaling Jaya, MALAYSIA

Credits

Credits

Name Company Position
Chin Weng Keong Arachnid Sdn Bhd Creative Director
Wong Hean Meng Arachnid Sdn Bhd Creative Head
Justine Lee Arachnid Sdn Bhd Copywriter
Look Chee Heng, Henry Lee Arachnid Sdn Bhd Designers
Leong Teik Fei Arachnid Sdn Bhd Programmer
Sue-Ann Chan Arachnid Sdn Bhd Account Manager
Aalissa Yap Arachnid Sdn Bhd Account Executive

Brief Explanation

PJ College of Art and Design operates smaller-than-average classes with more personalised nurturing so good talent has a better chance of standing out from the herd. Its new recruitment campaign is a quirky, participative, viral website, offering scholarships to prospective students who design a sheep (our symbol of conformity) that stands out in a virtual meadow of other sheep - much like how their portfolios must stand out when job-hunting. The visual and copy play on the site also serve to inspire students on how creativity can transform something as seemingly mundane as sheep into something out of this world.