Title | EXPO PROJECT |
Brand | GENERAL MOTORS CORPORATION SHANGHAI |
Product / Service | GENERAL MOTORS |
Category | A01. Corporate Information |
Entrant | CAN CREATE Shanghai, CHINA |
Entrant Company: | CAN CREATE Shanghai, CHINA |
Advertising/Web Design Agency: | CAN CREATE Shanghai, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Canon Wu | Can Create | Chief Creative Director |
JJ Lu | Can Create | Program Director |
Yuming Cho | Can Create | Creative Director/Digital |
Afu Wu | Can Create | Creative Director |
Wang Xuan | Can Create | ACD/Copywriter |
Benny Tsai | Can Create | Group Head / Art Director |
How Shanghai General Motors can stand out as a sponsor of the Shanghai Expo? We made the vision demonstrated in the SAIC-GM pavilion into an engaging experience! Consumers can VIEW, ENGAGE, PLAY and TALK to the future! After viewing the futuristic vision in the pavilion, participants interact and take a picture with future car. They can find their images on the official site; also play with the future car by AR technology. Then they are invited to leave a message to themselves or the love ones on a platform that promised to deliver messages in the year 2030!