EXPO PROJECT

TitleEXPO PROJECT
BrandGENERAL MOTORS CORPORATION SHANGHAI
Product / ServiceGENERAL MOTORS
CategoryA01. Corporate Information
EntrantCAN CREATE Shanghai, CHINA
Entrant Company:CAN CREATE Shanghai, CHINA
Advertising/Web Design Agency:CAN CREATE Shanghai, CHINA

Credits

Credits

Name Company Position
Canon Wu Can Create Chief Creative Director
JJ Lu Can Create Program Director
Yuming Cho Can Create Creative Director/Digital
Afu Wu Can Create Creative Director
Wang Xuan Can Create ACD/Copywriter
Benny Tsai Can Create Group Head / Art Director

Brief Explanation

How Shanghai General Motors can stand out as a sponsor of the Shanghai Expo? We made the vision demonstrated in the SAIC-GM pavilion into an engaging experience! Consumers can VIEW, ENGAGE, PLAY and TALK to the future! After viewing the futuristic vision in the pavilion, participants interact and take a picture with future car. They can find their images on the official site; also play with the future car by AR technology. Then they are invited to leave a message to themselves or the love ones on a platform that promised to deliver messages in the year 2030!