| Title | COLES EGG RACER |
| Brand | COLES |
| Product / Service | COLES EASTER PROMOTION |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | DDB GROUP MELBOURNE, AUSTRALIA |
| Entrant Company: | DDB GROUP MELBOURNE, AUSTRALIA |
| Advertising/Web Design Agency: | DDB GROUP MELBOURNE, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Nick Cummins | DDB Group Melbourne | Group Creative Director |
| Darrio Stangl | DDB Group Melbourne | Copywriter |
| Claus Stangl | DDB Group Melbourne | Art Director |
| Mark White | DDB Group Melbourne | Designer |
| Sam Baird | Millipede | Developer |
| Oliver Bode | DDB Group Melbourne | Web Developer |
| Kevin Lieu | DDB Group Melbourne | Web Developer |
| Briana McMunn | DDB Group Melbourne | Digital Producer |
| Con Frantzeskos | DDB Group Melbourne | Digital Strategist |
| Megan Jones | DDB Group Melbourne | Senior Account Manager |
We needed an idea to add a bit of childish fun at Easter, supporting our overall campaign activity. A promotion in the form of a i-Phone App, that creates a virtual egg & spoon race, using the phone’s camera, vibrator and accelerometer During the 2 week campaign period, over 25,000 Apps were downloaded, making Coles Egg Racer on of Apple’s top 10 most popular free Apps during the campaign weeks.