Title | THE MOST BORING BANNER IN THE WORLD: BOSS |
Brand | NISSAN MOTOR CO. |
Product / Service | JUKE |
Category | B02. Consumer Products & Services |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Tomoki Harada | TBWA\HAKUHODO | Creative Director |
Keiichi Motoyama | HAKUHODO | Interactive Planner |
Taku Tsuboi | HAKUHODO | Interactive PIanner/Copywriter |
Nobuhiro Arai | HAKUHODO | Interactive PIanner/Copywriter |
Satoshi Suzuki | TBWA\HAKUHODO | Account Supervisor |
Ryosuke Oohata | TBWA\HAKUHODO | Account Executive |
Ryosaku Yoshimoto | Hakuhodo DY Media Partners | Media Producer |
Atsunori Sakamoto | TBWA\HAKUHODO | Media Producer |
Takuya Odashima | TBWA\HAKUHODO | Media Planner |
Takeshi Terai | livedoor | Media Producer |
Yusuke Nakata | Digital Advertising Consortium | Media Producer |
Akio Kikuchi | Digital Advertising Consortium | IT-Specialist |
Kazuki Fuse | eyeblaster | Technical Support |
Mineko Nakagawa | puzzle inc. | Producer |
Kenta Segawa | spicebox, inc. | Web Producer |
Go Sato | FORK CORPORATION | Web Creative |
Yumi Takada | FORK CORPORATION | Web Creative |
Sayaka Eiguchi | HAKUHODO PRPDUCT'S | Movie Director |
Kosuke Orimo | HAKUHODO PRPDUCT'S | Movie Producer |
Yuma Kimura | HAKUHODO PRPDUCT'S | Movie Producer |
A banner ad to communicate the concept of Nissan Juke, “stimulation.” Based on the insight that the more bored people get, the more stimulation they want, we created a banner ad of a woman’s boring talk that runs as long as 10 hours. At around the time when users get bored, a visual of Juke and the message “Escape from boredom” appear on the banner. With a click on it, they can escape into an stimulating Juke website.