Brief Explanation

Challenge: Showcase Intel as enabler of innovation and create emotional connect with Brand. Using face mapping technology users could create 3D model from picture/ webcam shot and animate real life expressions on them, seamlessly grafted it onto original rockstar commercial. Users could add name and innovation as supers over their “self-starring” commercial & share personalized TV spot using facebook, orkut, youtube, blogs & other social media. a) Interaction 104.8% higher than other global campaigns. b) Time spent 169.7% above benchmark. c) Pageviews 613% above benchmarked. d) Traffic from 173 countries. e) Additional servers installed to manage creation load.