| Title | SHOW YOUR TRUE COLOR |
| Brand | VISA |
| Product / Service | VISA FIFA |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | OMD CHINA Shanghai, CHINA |
| Entrant Company: | OMD CHINA Shanghai, CHINA |
| Advertising/Web Design Agency: | OMD CHINA Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Yvonne Chee | OMD China Digital | Digital Planning Director |
| Winbon Li | OMD China Digital | Digital Manager |
| Connie Zhu | OMD China Digital | Digital Supervisor |
| Jason Liu | OMD China | Planning Director |
Visa is the official sponsor of 2010 South Africa FIFA. The campaign's main objective is to build in-depth engagement with online users via FIFA related activities during the FIFA game period to strengthen Visa's brand awareness & its association with FIFA. This is the first time Visa integrates social media & UGC into its digital campaign. The campaign activity had received good participation & good feedback from online users. This campaign also had a seamless support from the traditional media to make it a success.