ALIENWARE/ALL POWERFUL

TitleALIENWARE/ALL POWERFUL
BrandDELL/ALIENWARE
Product / ServiceM17X LAPTOP
CategoryA02. Consumer Products
EntrantY&R BEIJING, CHINA
Entrant Company:Y&R BEIJING, CHINA
Advertising/Web Design Agency:Y&R BEIJING, CHINA

Credits

Credits

Name Company Position
Jonathan Mo Y&R Beijing Regional Digital Creative Director
Nils Andersson Y&R Beijing Chief Creative Officer, China
Mike Shackle Y&R Beijing Executive Creative Director
Constanze Maronde Y&R Beijing Regional Account Director

Brief Explanation

A pair of oval gaping eyes that bore into you and the rush of static accompanied by a timer that seems to be counting down to something that we are told is All Powerful. This was the teaser of a microsite put up for Alienware to launch Alienware's new laptop as well as introduce the brand into 35 countries worldwide. On launch day, people started to get abducted onto the Alienware mothership on allpowerful.com where the abductees were introduced to the M17x – the most powerful 17' laptop in the universe.