Title | TAMIYA BUSINESS CARD |
Brand | SIAM TAMIYA |
Product / Service | TAMIYA MODEL KITS SHOP |
Category | A07. Point of Sale |
Entrant | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
Entrant Company: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
Design/Advertising Agency: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
Credits |
Name | Company | Position |
---|---|---|
Thirasak Tanapatanakul | Creative Juice\Bangkok (TBWA) | Chief Creative Officer |
Thirasak Tanapatanakul | Creative Juice\Bangkok (TBWA) | Executive Creative Director |
Tienchutha Rukhavibul | Creative Juice\Bangkok (TBWA) | Graphic Director |
Manasit Imjai | Creative Juice\Bangkok (TBWA) | Art Director |
Tienchutha Rukhavibul | Creative Juice\Bangkok (TBWA) | Art Director |
Thirasak Tanapatanakul | Creative Juice\Bangkok (TBWA) | Art Director |
Manasit Imjai | Creative Juice\Bangkok (TBWA) | Designer |
Tienchutha Rukhavibul | Creative Juice\Bangkok (TBWA) | Designer |
Piya Chunnon | Creative Juice\Bangkok (TBWA) | Account Supervisor |
Since the shops give away name cards to prospect customers anyway, why not turn it into a packaged sample modeling kit display on a shelf among other Tamiya products for free take away.
Tamiya wanted to expand their customer base, though Tamiya’s products are only able to be truly appreciated when you get your hands on it.
The surprise from something as simple as a name card that can be actually turned into a model and consumer’s curiosity triggers them to try it out.
The name card became a unique communication tool to convey brand core essence. The novelty of the concept became a topic of conversation not only between modeling enthusiasts but also new customers, leading to people rushing to the shops, specially requesting a name card, increasing awareness as well as brand affection.