Title | PUNCH NAME CARD SET |
Brand | HONG KONG ACUPUNCTURISTS ASSOCIATION |
Product / Service | MEDICAL PROFESSION ALLIANCE |
Category | A04. Stationery |
Entrant | LEO BURNETT Hong Kong, HONG KONG |
Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
Design/Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Connie Lo | Leo Burnett Hong Kong | Executive Creative Director |
Miranda Shing | Leo Burnett Hong Kong | Group Creative Director |
Paul Yu | Leo Burnett Hong Kong | Senior Copywriter |
Timothy Li | Leo Burnett Hong Kong | Senior Art Director / Designer |
Most people think acupuncture is something that's outdated and old-fashioned. Through this new business card design, we would like to give acupunture a fresh and modern image. The card is punctuated with a acupoints through special diecuts.
To design a business card which is attractive, lively and educational.
A business card is the medium through which many people gain their first impression of an association. So we decided to make a good use of it. By using modern images and subtle die-cuts, the card interactively introduces acupoints on the human body, engaging the viewer in a new and interesting way.
The new card design became a hot talking-point amongst clients and business related parties,and became not just an information piece but a mini collector's item.