Title | CORNERS |
Brand | 3M INDIA |
Product / Service | SUPER HEAVY DUTY TAPE |
Category | A04. Stationery |
Entrant | GREY GROUP Singapore, SINGAPORE |
Entrant Company: | GREY GROUP Singapore, SINGAPORE |
Design/Advertising Agency: | GREY GROUP Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Ali Shabaz | Grey Group Singapore | Chief Creatiave Officer |
Joseph Cheong | Grey Group Singapore | Copywriter |
Ang Sheng Jin | Grey Group Singapore | Art Director |
Ang Sheng Jin | Grey Group Singapore | Designer |
Jeremy Wong | Nemesis Pictures | Photographer |
Harpi Sim | Nemesis Pictures | Photographer |
Evan Lim | Magic3 | Retoucher / Illustrator |
Wong Cheng Wah | Grey Group Singapore | Agency Producer |
Subbaraju Alluri | Grey Group Singapore | Account Manager |
Vijay Jacob | Grey Group Bangalore | Account Manager |
D.S. Sachdeva | 3M India Limited | Advertiser's Account Manager |
Liana Oh | Nemesis Pictures | Producer |
The market is filled with a variety of tape adhesive brands, so the challenge for the Agency was to make the product properties stand out on the stationery set.
3M wanted us to develop a stationery to highlight its unique selling point of the strongest heavy duty tape in the market.
We derived the core idea that adhesive tapes are usually used to stick paper on corners. Using characters of weight and sturdiness within each stationery collateral, we can clearly see how the strength of the heavy duty tape is depicted.
The heavy duty tape division met its objective to clearly show the product properties at any point of contact with their business partners in their collaterals from name cards to envelopes.