Title | CORNERS |
Brand | 3M INDIA |
Product / Service | SUPER HEAVY DUTY TAPE |
Category | A02. Posters |
Entrant | GREY GROUP Singapore, SINGAPORE |
Entrant Company: | GREY GROUP Singapore, SINGAPORE |
Design/Advertising Agency: | GREY GROUP Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
Joseph Cheong | Grey Group Singapore | Copywriter |
Ang Sheng Jin | Grey Group Singapore | Art Director |
Ang Sheng Jin | Grey Group Singapore | Designer |
Harpi Sim | Nemesis Pictures | Photographer |
Jeremy Wong | Nemesis Pictures | Photographer |
Evan Lim | Magic3 | Retoucher / Illustrator |
Wong Cheng Wah | Grey Group Singapore | Agency Producer |
Subbaraju Alluri | Grey Group Singapore | Account Manager |
Vijay Jacab | Grey Group Bangalore | Account Manager |
D.S. Sachdeva | 3M India Limited | Advertiser's Account Manager |
Liana Oh | Nemesis Pictures | Producer |
The market is filled with a variety of tape adhesive brands, so the challenge for the Agency is to make the product properties stand out on the point-of -sale posters in an engaging and simple manner.
3M Super Heavy Duty Tape is conceivably the strongest heavy duty tape adhesive in the market. The Client tasked the Agency to highlight and show this unique product proposition to potential buyers and increase the brand recall in the market.
We derived the core idea that adhesive tapes are usually used to stick paper on corners. Using characters of weight and sturdiness within each point-of-sale poster, we can clearly see how the strength of the heavy duty tape is depicted.
The poster met its objective to clearly show the product properties at the point of contact with potential buyers, seen from the increase in sales and brand recall.