Title | D.I.Y. WINES |
Brand | BBDO INDIA |
Product / Service | DIWALI & NEW YEAR GREETING |
Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant | BBDO INDIA Mumbai, INDIA |
Entrant Company: | BBDO INDIA Mumbai, INDIA |
Design/Advertising Agency: | BBDO INDIA Mumbai, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Josy Paul | BBDO India | Chairman & Chief Creative Officer |
Rajdeepak Das | BBDO India | Executive Creative Director |
Sandeep Sawant | BBDO India | Creative Director |
Sagar Jadhav | BBDO India | Art Director |
Josy Paul | BBDO India | Copywriter |
Rajdeepak Das | BBDO India | Art Director |
Sandeep Sawant | BBDO India | Art Director |
Most Indians gift sweets, chocolates and wine to their clients during Diwali. Being a start up, we did not have the budget to spend on these expensive gifts. So we came up with the idea of giving fresh grapes instead of French wine! This would not only help us showcase our creative thinking, but get clients to talk about the unusual gift.
The brief was to wish our clients on the occasion of Diwali. It's the festival that also marks the new year in the Hindu Calendar. To do it in an interesting and memorable way!
When we came up with the idea of giving fresh grapes instead of French wine, it was natural and logical to base our design around wine labels.The design strategy was born out of the thinking and writing of D.I.Y.Wines or Do It Yourself Wines.
The idea travelled. Clients spoke about it to their friends and colleagues. People began talking abut the idea. Word spread. We began getting calls from clients like Budweiser, SpiceJet, Paras and Emami.