Title | THE HANDMADE HERBAL POSTERS |
Brand | CHOLAYIL |
Product / Service | MEDIMIX HANDMADE SOAP |
Category | A02. Posters |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
Design/Advertising Agency: | CREATIVELAND ASIA Mumbai, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia | Chief Creative Officer / Copywriter |
Vikram Gaikwad | Creativeland Asia | Executive Creative Director |
Anu Joseph | Creativeland Asia | Creative Director/ Copywriter |
Shirin Johari | Creativeland Asia | Art Director |
M.S. Sawant | Freelance | Handcraftsman |
Hiral Vasani | Creativeland Asia | Account Supervisor |
Parineeta Gopal | Creativeland Asia | Account Executive |
Prakash Mohite | Creativeland Asia | Production |
Prateeksh Mehra | Freelance | Photographer |
Shashi Parab | Freelance | Retouching Artist |
Enriched with natural herbal extracts, Medimix is the world's best selling ayurvedic soap. But with the increasing presence of competitors with huge corporate backing in the ayurvedic space, we realized that our differentiating factor was that Medimix is handmade. Our challenge was to create a poster campaign that would highlight this positioning in unique way.
To illustrate that the world's best selling herbal ayurvedic soap, is in fact, made by hand.
Handmade posters for a handmade soap. The thought was simple. The execution wasn't. Just like in Medimix, only nature went into creating these posters.
Product enquiries at international trade fairs went up significantly. The audio-visual that illustrated how painstakingly these posters were created drew a lot of attention.