Title | IMPOSSIBLE WALL |
Brand | ADIDAS JAPAN |
Product / Service | ADIDAS TENNIS |
Category | A09. Environmental Design |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
Design/Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA\HAKUHODO | Creative Director/Copywriter |
Masaharu Kumagai | TBWA\HAKUHODO | Copywriter |
Hirofumi Nakajima | TBWA\HAKUHODO | Art Director/Graphic Designer |
Keisuke Shimizu | TBWA\HAKUHODO | Graphic Designer |
Nana Ito | TBWA\HAKUHODO | Agency Producer |
Yoshitaka Kobayashi | TBWA\HAKUHODO | Agency Producer |
Taro Sato | TBWA\HAKUHODO | Account Director |
Wei-Chun Chu | TBWA\HAKUHODO | Account Supervisor |
Seiichi Saito | Rhizomatiks | Exective Producer |
Jun Yanazaki | Rhizomatiks | Producer |
Hiroyasu Kimura | Rhizomatiks | Interactive Designer |
Daito Manabe | Rhizomatiks | Technical Directore/Programmer |
Moto Ishibashi | Rhizomatiks | Programmer |
Masanobu Ishii | Rhizomatiks | Programmer |
Kanta Horio | Rhizomatiks | Programmer |
Rhizomatiks | Rhizomatiks | Production Company |
The challenge was to engage the digitally native young generaton who view tennis as a older person's sport and to express the fun of tennis from adidas.
To increase the aweaness of adidas Tennis brand utilizing the new tennis product called adiBarricade.
Although the system development inside the installation was made full use of cutting edge technology, the design of game and character should be friendly to the audience and easy-to-understand. The design and tone of the game characters were inspired by the retro shooting game which was major trend in late 1970 in Japan. The fusion of cutting edge technology and retro design with multi-media experience attracted next generation audience.
During 2 days of campaign, over 400 people participated and experienced the Impossible Tennis, which is approximately 2 times than the forecasted participants. And this installation was constantly surrounded by a cheering crowd of people during the period and event itself was huge success. It’s currently in the planning to let the Impossible wall travel across all Japan enabling more people experience this innovative installation.