Title | SIGN OFF STATIC |
Brand | COLGATE-PALMOLIVE PHILIPPINES |
Product / Service | COLGATE TOTAL TOOTHPASTE |
Category | A02. TV - Best Use of Computer Graphics/Special Effects |
Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Entrant Company: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Advertising Agency: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Production Company: | FRAMESTORE LONDON, UNITED KINGDOM |
Credits | |
Chief Creative Officer | Marcus Rebeschini (Chief Creative Officer-Asia) |
Executive Creative Director | Badong Abesamis/Tan Shen Guan |
Creative Director | Jay Santiago |
Agency Producer | Michael Kan/Lora Schulson/Robert Baird |
Account Manager | Jaime Prieto (Client Services Director) |
Account Supervisor | Mary Buenaventura/Aye Clemente |
Art Director | Jon Salutal |
Colgate Total Toothpaste prevents mouth bacteria from multiplying - more so overnight - averting the experience of bad breath in the morning. In between sign off at night & sign on early morning, TV stations in Asia show a static screen. A creative use of the screen was employed to flesh out the promise of Colgate Total. What begins as static becomes germs multiplying furiously, setting the stage to pitch the brand.