Title | MASTER OF THE ROAD |
Brand | THE YOKOHAMA RUBBER COMPANY |
Product / Service | YOKOHAMA TIRE |
Category | A03. TV - Best Use of Art Direction |
Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Production Company: | TYO PRODUCTIONS Tokyo, JAPAN |
2nd Production Company: | PRODUCTION I.G. Tokyo, JAPAN |
Credits | |
Creative Director | Isamu Nakamura |
Copywriter | Isamu Nakamura |
Art Director | Masaya Abe/Kanta Kumazawa |
'MASTER OF THE ROAD' of YOKOHAMA RUBBER was launched to convey the brand identity targeting the overseas market. By using the method of Japanimation (animation made in Japan) which now represent Japanese culture, with energy and speed the performance of near-future cyber-samurai team wearing body-armor on the torso whose lower bodies are tires, was depicted.