| Title | WITH THIS COUNTRY |
| Brand | PRUDENTIAL HOLDINGS OF JAPAN |
| Product / Service | LIFE INSURANCE |
| Category | B03. Print & Outdoor - Best Use of Illustration |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Credits | |
| Creative Director | Yoshitaka Murata |
| Copywriter | Yoshitaka Murata |
| Art Director | Keiichiro Takahashi |
4.8km in length and 426m in height. “The Rock of Gibraltar” is an immense mountain of stone located in the Strait of Gibraltar. This mountain of rock representing security and trust, also known by the phrase of “As safe as the Rock”, is the symbol of The Prudential Life Insurance. We expressed “The Rock of Gibraltar” using the Japanese woodblock print technique in the Newspaper ad we delivered to the Japanese market. With the head line “With this country, for years to come”, we successfully left the impression of being calm but strong with consumers.