Title | WOOD |
Brand | AVISS SPORTS |
Product / Service | GYM |
Category | B01. Print & Outdoor - Best Use of Art Direction |
Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Credits | |
Creative Director | Jun Okuda |
Copywriter | Toshihiro Umezawa |
Art Director | Seiji Matsumoto |
Photographer | Norihito Yagi |
Other Credits | Producer: Norio Hara/Norihisa Fujita/Yoshiyuki Yazaki/Toshiaki Tanaka |
The aim of the project was to convey the brand identity of a sports club AVISS Sportsh. Using sculpture as a metaphor of an overweight woman, the project appealed the idea that AVISS Sports is a tool for shape up with humor.