| Title | STICKY |
| Brand | McCANN ERICKSON |
| Product / Service | ADVERTISING AGENCY |
| Category | B02. Print & Outdoor - Best Use of Copywriting |
| Entrant | McCANN MELBOURNE, AUSTRALIA |
| Entrant Company: | McCANN MELBOURNE, AUSTRALIA |
| Advertising Agency: | McCANN MELBOURNE, AUSTRALIA |
Credits | |
| Creative Director | Nick Weller/Phil Van Bruchem |
| Copywriter | James Cowie/Nick Weller |
| Planner | Adam Doherty |
| Account Manager | Bryan Micallef |
| Art Director | Phil Van Bruchem/Maisen Hall/Scott Hall/Giles Watson/Jess Povey |
| Photographer | Jesper Nielsen |
| Typographer | Scott Hall/Giles Watson |
| Other Credits | Retoucher: John Ryder |