| Title | PANDA |
| Brand | WWF CHINA |
| Product / Service | WWF |
| Category | B01. Print & Outdoor - Best Use of Art Direction |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company: | BBH CHINA Shanghai, CHINA |
| Advertising Agency: | BBH CHINA Shanghai, CHINA |
Credits | |
| Executive Creative Director | Johnny Tan |
| Creative Director | Leo Zhang |
| Copywriter | Leo Zhang/Jeffrey Sun |
| Account Manager | Natalie Ann |
| Account Supervisor | Natalie Ann/Jasmine Huang |
| Art Buyer | Lynn Hu |
| Art Director | Jeffrey Sun/Jenny Jin/Leo Zhang |
| Illustrator | Nelson Lin |
| Photographer | Christian Chambenoit |
H/L: Save one. Save them all. Sub: Protecting giant pandas protects our native Yangtze River species. Learn more at wwfchina.org