| Title | TREASURE FOR YOUR LIFE 3 |
| Brand | THE YOMIURI SHIMBUN |
| Product / Service | THE 61ST ANNUAL EXHIBITION OF SHOSO-IN TREASURES |
| Category | B01. Print & Outdoor - Best Use of Art Direction |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Credits | |
| Creative Director | Yoshihisa Ogata/Yoshikazu Ueshima |
| Copywriter | Ayako Kawanami/Masao Matsubara |
| Art Director | Naoyuki Inoue |
| Photographer | Masahiro Takahashi |
| Other Credits | Designer:Naoyuki Inoue/Hajime Nakamura/Daisuke Kojima/Satoru Kakuta |
61st Annual Exhibition of Shoso-In Treasures Title: - Treasure for Your Life - Subtitle: "The deer with flower-shaped antler – since the day she was born in China, she has continued to live in those who believe in happiness.” Photo: "Lobed Silver Tray with Gilt Repoussé Design of Deer and Flowers, Bead Fringe, and Floral Feet”