| Title | TREASURE FOR YOUR LIFE 2 |
| Brand | THE YOMIURI SHIMBUN |
| Product / Service | THE 61ST ANNUAL EXHIBITION OF SHOSO-IN TREASURES |
| Category | B01. Print & Outdoor - Best Use of Art Direction |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Credits | |
| Creative Director | Yoshihisa Ogata/Yoshikazu Ueshima |
| Copywriter | Ayako Kawanami/Masao Matsubara |
| Art Director | Naoyuki Inoue |
| Photographer | Masahiro Takahashi |
| Other Credits | Designer:Naoyuki Inoue/Hajime Nakamura/Daisuke Kojima/Satoru Kakuta |
61st Annual Exhibition of Shoso-In Treasures Title: - Treasure for Your Life - Subtitle: "The penknife that spent years with Emperor Shomu - did it share his joy and distress by his side?” Photo: "Blue-Stained Ivory Penknife with Incised Bachiru Design of Flowers, Birds and Butterflies”