| Title | TREASURE FOR YOUR LIFE 1 |
| Brand | THE YOMIURI SHIMBUN |
| Product / Service | THE 61ST ANNUAL EXHIBITION OF SHOSO-IN TREASURES |
| Category | B01. Print & Outdoor - Best Use of Art Direction |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Credits | |
| Creative Director | Yoshihisa Ogata/Yoshikazu Ueshima |
| Copywriter | Ayako Kawanami/Masao Matsubara |
| Art Director | Naoyuki Inoue |
| Photographer | Masahiro Takahashi |
| Other Credits | Designer:Naoyuki Inoue/Hajime Nakamura/Daisuke Kojima/Satoru Kakuta |
61st Annual Exhibition of Shoso-In Treasures - Treasure for Your Life - “The glorious world depicted on the lute – is this the kind of world we should live in?” (Photo) “Red Sandalwood Biwa (Lute) with Marquetry Design of Birds and Flowers, and Plectrum Guard with Hunting and Banqueting Scenes”