| Title | DRAGON |
| Brand | PENGUIN BOOKS SINGAPORE |
| Product / Service | CHILDREN'S CLASSIC |
| Category | B01. Print & Outdoor - Best Use of Art Direction |
| Entrant | DDB SINGAPORE, SINGAPORE |
| Entrant Company: | DDB SINGAPORE, SINGAPORE |
| Advertising Agency: | DDB SINGAPORE, SINGAPORE |
Credits | |
| Chief Creative Officer | Neil Johnson |
| Executive Creative Director | Joji Jacob |
| Creative Director | Thomas Yang |
| Copywriter | Joji Jacob |
| Advertiser's Supervisor | Loi Zhi Wei |
| Account Supervisor | Rowena Bhagchandani |
| Art Director | Thomas Yang |
| Photographer | Louis |
| Other Credits | Chew Peng |