| Title | UMBRELLA BAG |
| Brand | THE LOTUS LIGHT CHARITY SOCIETY (HONG KONG) |
| Product / Service | RELIEF DROUGHT PROGRAM IN CHINA |
| Category | B01. Print & Outdoor - Best Use of Art Direction |
| Entrant | GREY HONG KONG, HONG KONG |
| Entrant Company: | GREY HONG KONG, HONG KONG |
| Advertising Agency: | GREY HONG KONG, HONG KONG |
Credits | |
| Executive Creative Director | Keith Ho |
| Creative Director | Keith Ho/Ray Lam/Keith Lo |
| Copywriter | Joshua Wong/Keith Lo/Tony Chan |
| Account Manager | Erica Ho/Bonnie Chan |
| Art Director | Keith Ho/Ciff Luk/Ray Lam |
| Illustrator | Ciff Luk |
H/L: In China’s arid regions, a child gets less water than this in a day. S/H: Let’s give them more. Please donate to www.lotuslight.org.hk